Last year, Shopify merchants hit a record-breaking $11.5 billion in sales over the BFCM weekend - a 24% jump from 2023. Plus, more than 76 million customers around the world shopped with brands powered by Shopify.

So the opportunity is huge - but so is the competition. If you want to grow your Shopify sales this BFCM weekend, you can’t afford to leave your strategy to chance.

That’s where partnering with a Shopify Growth Service like StoreLab becomes invaluable. Shopify Black Friday Cyber Monday is more than just a sales spike, it’s a chance to acquire new customers, increase AOV, and build lasting brand loyalty. Our role is to help you make the most of it.

Our team ensures you see strong sales spikes across the BFCM weekend, generating the revenue you’ve been looking for. Just as importantly, we put strategies in place to keep that momentum going long after the rush is over - turning short-term wins into long-term Shopify revenue growth.

By taking a big-picture approach, our Shopify growth experts identify new opportunities to help you scale effectively. We’ve honed in on the services that matter most for success - Meta ads, mobile apps, conversion-focused design & creative, and more - and refined our expertise to deliver them in the most impactful way possible.

For Shopify Black Friday Cyber Monday, the stakes are higher, the competition is tougher, and the window is shorter. That’s why you need strategies built on expertise, not guesswork.

StoreLab’s tailored solutions are designed to give your brand the edge it needs, fit your unique business needs, and deliver results when they matter most.

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Our Shopify Growth Services (& why you need them for BFCM)

Last year, more than 67,000 Shopify merchants hit their highest-selling day ever over BFCM, and with the right strategy, you could too.

At StoreLab, we help you prepare early, overcome common roadblocks like weak brand awareness, underperforming ads, and low customer retention, and go into Black Friday Cyber Monday with a winning plan.

Through our Shopify Growth Service, we’ve developed proven strategies that tackle these challenges head-on, empowering your store to perform at its peak when competition is toughest. Our services are designed to turn your store into a powerful growth engine - so you can maximise sales this BFCM and keep building sustainable revenue long after.

Meta ads

If you’re not running Meta ads this Shopify Black Friday Cyber Monday, you’re leaving money on the table. These platforms are still some of the most powerful ways to get your offers in front of the right people - both before and during the big weekend.

At StoreLab, our in-house performance marketing experts know exactly how to leverage Meta ads to maximise your BFCM results, driving awareness, traffic, and, most importantly, sales.

Our Meta ads service is designed to help your business grow by increasing brand awareness, driving website and mobile app traffic, and boosting conversions when it matters most.

With our experts leading the way, we take care of everything for you - from strategy and setup to ongoing optimisation. That means you get to focus on running your business, while we focus on delivering the results you want.

(Tush & Bush Insta Video)

Here’s how we approach Shopify Black Friday Cyber Monday campaigns:

Start before the rush. We don’t wait until the weekend begins. Our team runs teaser campaigns early to warm up your audience, build hype around your sale dates, and get shoppers excited for what’s coming. That way, when BFCM officially kicks off, your customers already trust your brand and are ready to buy.
Make retargeting work harder. This is where Meta ads really shine. We create retargeting campaigns that show shoppers the exact products they’ve already looked at - now with your discounts front and centre. It’s one of the most effective ways to turn intent into purchase.
Use visuals that sell. High-quality creatives are the difference between being ignored and being clicked. We help you showcase products with crisp photography, video, and authentic UGC. That mix of polish and social proof ensures customers feel confident choosing you over competitors.
Personalise and stand out. During Shopify Black Friday Cyber Monday, every brand is competing for attention. Our experts craft data-driven campaigns tailored to your audience’s browsing history, past purchases, and location. We also highlight what makes your brand unique - whether that’s sustainability, quality, or exclusivity - so you stand out instead of blending in.

At Storelab, we take pride in two key pillars of our Meta ads service: expertise and transparency. Our team crafts strategies tailored to your business, ensuring maximum impact and a potential return on ad spend (ROAS) of 3-8x.

And we don’t just run your ads in the background - we keep you informed every step of the way with regular check-ins, performance reviews, and clear updates so you know exactly how your campaigns are performing.

The result? A powerful Shopify Black Friday Cyber Monday advertising strategy that not only drives immediate sales, but also attracts new customers, grows your revenue, and sets you up for long-term success - long after the weekend ends.

Mobile app

With 73% of Shopify BFCM shoppers browsing on mobile, one of the biggest mistakes you can make is focusing only on your website’s desktop experience. If you really want to capture sales this Black Friday weekend, you need to create a frictionless mobile shopping journey - and the most powerful way to do that is with a Shopify mobile app.

At StoreLab, our no-code Shopify mobile app builder makes it easy for you to launch your own custom iOS and Android app. Our experts work closely with you to ensure your app isn’t just functional, but a seamless extension of your brand - designed to deliver a smooth, engaging shopping experience your customers will love.

Here’s why getting a mobile app for your Shopify store is the key to success this BFCM:

Higher conversions, bigger baskets. Research shows customers using mobile apps view 4.2x more products than those shopping via mobile websites. Apps also have an 85% higher add-to-cart rate - so when you invest in an app, you’re not just improving the customer journey, you’re directly increasing your revenue.
Exclusive perks drive loyalty. Many of our clients give their app users extra incentives during BFCM, like early access to sales, free shipping, or app-only discounts. These exclusives not only boost downloads but also make customers feel valued - and more likely to shop with you over competitors.
Cut abandoned carts. Mobile apps are built to guide shoppers from basket to checkout seamlessly, without the delays or distractions that often cause drop-offs or cart abandonment on mobile sites. The result? More completed purchases when it matters most.
Speed that wins sales. Mobile websites can sometimes feel sluggish under heavy Black Friday traffic, but apps load instantly. That faster experience keeps customers engaged and pushes them through checkout before they have time to second-guess their purchase.
Push notifications that convert. A channel you only unlock with an app, push notifications let you instantly connect with customers about flash sales, cart reminders, or limited-time discount codes like “Use Extra10 for an extra 10% off your Black Friday shop”. During BFCM, time-sensitive nudges like these create urgency and drive fast buying decisions.
Personalisation that matters. Apps can surface tailored recommendations based on browsing history, preferences, and past purchases. That means shoppers see the products they’re most likely to buy - making it faster for them to find what they want and easier for you to close the sale. With 66% of customers expecting personalised experiences during Black Friday, this is a major advantage.

At StoreLab, we don’t just hand you an app - we build a long-term retention tool designed to grow your business beyond BFCM. By combining expertise and close collaboration, we create an app that skyrockets conversions, increases AOV, and strengthens customer loyalty.

And with push notifications, app-only exclusives, and a smoother shopping journey, your Shopify mobile app becomes one of the most effective ways to stand out. This Shopify Black Friday Cyber Monday, gives your customers a reason to choose you over the competition - put your store directly in their hands with a StoreLab-built mobile app.

Creative Services

During Shopify BFCM 2025, every interaction your customers have with your brand will be shaped by your creative - from the emails they open, to the ads they see, to the experience they have on your website.

Strong creative goes beyond good design, it’s about building a brand that feels consistent, memorable, and designed to convert. That matters more than ever, since 73% of consumers are omnichannel shoppers and 94% of first impressions come down to design.

At StoreLab, our creative services cover every stage of the customer journey. We work with you to design the right mix of assets, strategy, and execution depending on your needs, budget, and resources.

Here’s how we support brands with creative during BFCM:

Website design & CRO. Whether it’s an audit, tweaks to your current theme, or a fresh build in Shopify or Replo, we make sure your site not only looks good, but is easy to shop and built to convert.
Branding. Through discovery sessions, positioning work, and design, we help you get crystal clear on who you are as a brand - then bring it to life with logos, brand guidelines, and collateral that tie everything together.
Packaging. Unboxing should feel like part of the experience. We create product and shipping packaging that showcases your brand and makes customers excited to open what’s inside.
Ad creative. From TikTok clips to Meta ads, we create visuals, video, and motion that speak your customers’ language - or, if you prefer, give you a clear playbook to run with in-house.
Pitch/presentation decks. Whether you’re raising funding, pitching for board or manufacturer sign-off, or launching a new collection, we design decks that tell your story clearly and make the right impression.

Our approach at StoreLab is flexible! Some clients come to us with more of a clear brief and some assets in place, while others rely on us for full creative direction and execution. In either case, the goal is the same: creative that reflects your brand, resonates with your audience, and drives results when it matters most.

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Client Success Stories

Aquanauts

Aquanauts is a long-established, family-run dive shop in Plymouth, UK, founded in 1987 and operated by divers with decades of hands-on experience. They specialise in high-quality scuba equipment and have built a reputation for expertise, community focus, and strong commitments to sustainability, supporting marine conservation charities and offsetting their carbon footprint.

Their sidemount range brings together everything divers need for a complete, reliable setup, including regulator packages, cylinders, wings, harnesses, and essential accessories. Each item is carefully selected for performance and ease of use, whether for recreational or technical diving. Aquanauts makes it easy for divers to achieve a streamlined, comfortable configuration - backed by expert knowledge and a passion for the diving community.

Aquanauts saw incredible results after teaming up with StoreLab for their BFCM Meta ads...

Their return on ad spend (ROAS) jumped by 299%, meaning every dollar invested delivered nearly four times the return.
At the same time, their cost per acquisition (CPA) dropped by 58%, making each new customer significantly cheaper to acquire.
On top of that, their conversion rate (CVR) more than doubled - up 205% - showing just how much more effective the campaigns were at turning browsers into buyers.

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Alignmed

Alignmed is a leader in posture-correcting apparel. Their product range includes shirts, bras, leggings, taping apparel, and insoles, all designed to improve posture, support key muscles, and reduce discomfort.

What sets Alignmed apart is that their products deliver clinical-level benefits in everyday wear. Instead of relying on temporary solutions like taping or braces, their apparel provides ongoing support that adapts as you move, making it practical for work, exercise, or rehabilitation.

With an emphasis on science-backed design and proven results, Alignmed’s range is built for anyone looking to improve posture, relieve pain, or enhance performance in a simple, wearable way.

During BFCM weekend, Alignmed experienced standout growth with StoreLab’s Meta ad strategy…

Their return on ad spend (ROAS) surged by 491%, showing just how efficiently their budget was driving revenue.
At the same time, cost per acquisition (CPA) fell by 74%, significantly lowering the cost to attract each new shopper
Even better, their conversion rate (CVR) climbed by 259%, proving that the campaigns were connecting with the right shoppers and turning interest into purchases at an impressive rate.

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Our strategy

“Our success with these two clients wasn’t just about running ads - it came from putting a full strategy into play.

We prepped carefully, structuring, testing, and scheduling every campaign 2-3 weeks ahead of the BFCM weekend. That extra lead time meant smooth rollouts, no last-minute scrambles, and maximum visibility during peak shopping hours.

Building on this foundation, we optimised some more with advanced audience segmentation - using custom audiences, lookalikes, and interest groups to grow reach while keeping it relevant. This targeting helped us spot high-intent shoppers and engage them with personalised messaging tailored to each market.

At the heart of our service, we teamed up closely with each client to build strategies that really fit their brand. By working together, we rolled out smart tiered discounts and exclusive bundles that not only drove quick purchases but also significantly boosted average order values.

From there, we mixed things up with a blend of high-impact video ads and compelling static creatives to grab attention across different user preferences and placements on Meta. Using a variety of formats kept engagement high, reaching people in the ways they actually like to consume content.

Throughout the entire Shopify Black Friday Cyber Monday weekend, we kept performance on track with continuous monitoring - shifting budgets dynamically to the ads, audiences, and campaigns that were converting the best.

This flexible approach let us jump on new opportunities as they emerged and make the most of results as shopping behavior shifted throughout the event.”

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Looking to grow your Shopify sales this BFCM?

If you’re looking to maximise your success this Shopify Black Friday Cyber Monday, you’re in the right place. Our Shopify growth experts are here to help you skyrocket your sales, increase AOV, boost customer retention, and more.

Get in touch with our team at StoreLab today to see how we can help you make the most of BFCM and beyond!