As of January 2024, it was reported that there were over 192,874 Shopify stores in the health & beauty sector. And with Shopify being the top choice for ecommerce companies all over the world to grow and establish their brand, this number is only going to increase.

Running a health & beauty brand can be challenging. Selecting the right products, managing reviews, listening to feedback, fighting off competition, utilising the right marketing strategies, and so much more can make it difficult to stand out and succeed.

67% of consumers buy beauty products from at least 4 websites, and loyalty rates for cosmetics are only 42%. So it can be a big effort in an online sales environment to build and maintain strong customer loyalty, retention, and engagement.

But we’ve got your back. The health & beauty sector is one of our areas of expertise, so we’ve spent time figuring out what works and what doesn’t so you don’t have to.

We’ve looked at the top 12 Shopify apps for health & beauty stores and how they will benefit your business and address many of your businesses pain points.

Let’s dive in…

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1 - StoreLab

Price: $79 - $999/month

Free trial: 30-day free trial

App store rating: 5/5

79% of traffic to Shopify stores comes from a mobile device, and mobile apps convert 3x better than mobile websites. So by creating a mobile app for your Shopify store, you’re generating a whole lot more sales.

StoreLab is an intuitive, Shopify mobile app builder, allowing you to supercharge your mobile sales whilst also easily converting, retaining, and communicating with your customers. This way, your health & beauty store can have the same power as some of the biggest brands.

Design your mobile app exactly how you want it, no coding needed, or let StoreLab do the work for you. StoreLab’s mobile experts can manage your entire app process, building the perfect mobile experience for your customers. You can easily tailor your unique mobile app to fit with your branding, look and feel, colour scheme, layouts, fonts, and more, ensuring that your store stands out from the other competition in the health & beauty sector.

With StoreLab, you have the opportunity to maximise your Shopify store’s revenue with unlimited abandoned cart notifications - included free no matter your plan. 70% of Shopify sales are lost to abandoned carts, but automatic push notifications can solve that, re-engaging customers to get them to convert.

For health & beauty stores, your push notification content might include alerts for new products, exclusive promotions or discounts, reminders of items left in the shopping cart, personalised makeup or skin care recommendations, and notifications for limited-time sales or restocks of trending products.

By sending targeted messages directly to their mobile devices, you can grab your customers’ attention and drive them back to your store, increasing both engagement and retention rates.

Key features:

Create and launch your iOS & Android mobile app with 0 coding.
Recover lost sales with unlimited abandoned cart notifications.
Improve your customer’s mobile experience for smoother shopping and checkout.
Multi-language & multi-currency to boost sales no matter your location.
Benefit from expert customer service and account management teams.

At StoreLab, we believe that mobile apps should be accessible to businesses of all sizes, not just the biggest. This is why our Shopify mobile app builder is paywall free - which means you’ll never have to pay extra for product features, push notifications, or integrations.

To learn more about how you can turn your Shopify store into a mobile app, check out our guide - or you can talk to a member of our team for more information.

Source: StoreLab https://www.storelab.app/

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2 - Nudgify

Price: Free - $89/month

Free trial: 7-day free trial

App store rating: 4.4/5

Nudgify is a Shopify app that helps increase your store’s trust and sales with instant social proof and FOMO nudges.

Online consumers often seek validation before making a purchase. In fact, 93% of people say online reviews impact their buying decisions. With Nudgify, you can send social proof ‘nudges’ to customers browsing your store, showing they’re not the only one considering a purchase. Equally, they can build trust by showing how popular your products are.

The health and beauty market thrives on creating a sense of ‘FOMO’, and a great example of this is Glossier. Occasionally, Glossier will release limited edition or exclusive products for a short period of time or at a small quantity. For instance, the brand released a limited edition Glossier Key Chain, and after promoting it on social media, were inundated with comments from customers who missed out asking for a restock.

Nudgify is great for generating this urgency from FOMO. making customers feel like they don’t want to miss out on popular or sought-after products. By displaying notifications about low stock levels, Nudgify prompts your customers to act and purchase quickly.

This Shopify app can also deliver tailored recommendations and offers based on a shopper’s browsing history, creating a more engaging shopping experience. For instance, if a customer has been exploring anti-aging products, Nudgify can showcase products or exclusive offers on similar items.

Key features:

Social proof: Showcase reviews, recent purchases, sales popup, visitor counter.
Scarcity & fomo: Add-to-cart, low stock, order soon, selling fast, discount.
Hosts 100+ integrations: Google Reviews, Klaviyo, TrustPilot, MailChimp, and more.
Multi-language support: Create sales popups in English, French, and 32+ languages.
Geo-location: Showcase customers & sales proof based on visitor’s location.

Source: Nudgify https://www.nudgify.com/

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3 - Omnisend

Price: Free - $59/month

Free trial: Free plan available

App store rating: 4.8/5

Omnisend is a powerful marketing tool that helps Shopify stores like yours stay connected with customers, enhancing their journey through multiple avenues of communication. Email and SMS marketing are powerful alone, but work even better together, which is why you should use Shopify apps such as Omnisend to refine your strategy.

Building workflows with Omnisend is quick, easy, and code-free, so you can connect with customers through abandoned cart messages, product updates, pop-ups, and chatbots without needing coding knowledge or technical expertise.

All of the messages, subject lines, and workflow settings that you need are ready to use, or, you have the option to build one from scratch that’s designed specifically for your online store. You can also easily customise emails to fit your brand, add products, and create dynamic discount codes, which is particularly great for advertising health & beauty products during Shopify Black Friday Cyber Monday or holiday campaigns.

Key features:

Easily create and send email marketing, newsletter, and global SMS campaigns.
Grow your email list with exit-intent popups, spin-to-win, and more signup forms.
Ready-made email marketing templates for Summer Sales and more - no coding needed.
Easily set up abandoned carts with one click, plus welcome & browse abandonment.
Collect and display product reviews: build trust & make sales using social proof.

Source: Omnisend https://www.omnisend.com/

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4 - Bold Subscriptions

Price: Free - $49.99/month

Free trial: Free plan available

App store rating: 4.3/5

As a Shopify store selling health & beauty products, you may be looking for ways to maximise your LTV, but with so many tools circulating, it’s tough to know how to improve, as well as what works best for your unique brand.

Utilising subscription apps for your health & beauty store will help to streamline the process for customers who want to receive products such as makeup, vitamins, or skin care they need on a regular basis, ensuring they never run out of their essentials. By offering automatic deliveries, such as monthly, subscription Shopify apps provide convenience and peace of mind to customers, increasing loyalty and also recurring revenue for your store.

The benefit of apps such as Bold Subscriptions is that all of these tools are located on one, singular platform, meaning you can easily check what’s moving the needle for our business. You’ll have all the information you need to effectively optimise your offerings, and provide the best experience for your customers.

Bold Subscriptions is designed to help you to sell more to your most loyal customers. It allows you to pair with other tools such as Bold Upsell for powerful upselling and cross-selling before, during, and after checkout. This way, you can boost average order value, maximising customer lifetime value.

The app also empowers your subscribers with a fully customisable customer portal. They can manage their subscription, skip or pause orders, edit preferences, reschedule deliveries, and even swap products - all within a user-friendly environment.

Key features:

Offer prepaid or ongoing pay-as-you-go subscriptions the right way.
Powerful customer portal with passwordless login available to reduce support.
Powerful APIs and developer tools to build any subscription experience you like.
Cancellation flows and automatic dunning management to help you retain subscribers.
Industry-leading migrations from other apps.

Source: Bold Subscriptions https://boldcommerce.com/shopify/subscriptions

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5 - Appikon Back-in-Stock

Price: Free - $49/month

Free trial: 7-day free trial

App store rating: 4.9/5

Appikon allows you to set up automatic back in stock notifications via email and SMS, ensuring your customers are the first to know when their favourite items return.

It works by inviting customers to be notified when items are back in stock, growing your mailing database automatically. It’s an effortless way to stay connected, keep your customers engaged, and boost your sales.

Appikon Back-in-Stock also provides reporting tools to give you insights into customer demand for both new and existing products. In an industry of ‘trending products’ and ‘influencing’ that cause products to become in-demand and sell out fast, tools such as Appikon are crucial for recapturing sales.

Key features:

Automatic back in stock notifications and back order reminders via email and SMS.
Set up your back in stock alert in less than 2 minutes, no coding required.
Signup form and notifications are 100% customisable, compatible with all themes.
Use back in stock alert analytics to understand customer demand for products.
Generate waitlists for products to make sure you don’t miss out on future sales.

Source: Appikon https://www.appikon.com/

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6 - PickyStory

Price: Free - $49.50/month

Free trial: 30-day free trial

App store rating: 4.8/5

PickyStory is the ultimate Shopify bundling and upselling app, empowering your brand to create personalised offers and helping customers discover more products. Businesses with successful upselling strategies can experience a 75% increase in customer retention rates, so apps like PickyStory are crucial.

You can convert beauty products into one-click experiences, allowing shoppers to easily select the best combination of products for their needs. By being able to add more products to cart in a single click, AOV and conversions are boosted effortlessly.

PickyStory enables you to showcase looks made up of several products in shoppable galleries, making it easier for shoppers to visualise and purchase complete sets. This way, you don’t just have to sell single products, but sell a complete beauty “look” to your customers.

The app also offers both AI-powered and Manual offers, giving you access to an AI-based algorithm for automated product recommendations, or control over which products are grouped together in deals.

Key features:

Sell bundles as single products, offer bundle builders, and quantity breaks.
Upsell & Cross-Sell: One-click upsell bundles, BOGO, kits, and mix & match.
PickyCart: Genius cart with tiered rewards - free shipping, free gift, discounts.
Post Purchase Upsell: Boost AOV with one-click upsell offer in post-checkout.
Customise with no coding, no wait. Get 24/6 live chat with proactive support.

Source: PickyStory https://pickystory.com/

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7 - Loox

Price: $9.99 - $299.99/month

Free trial: 14-day free trial

App store rating: 4.9/5

Health and beauty products greatly benefit from customer reviews and testimonials, and Loox makes it easy for Shopify stores, like yours, to collect and display these authentic reviews. Its UGC and social proof capabilities help potential customers make decisions about which products are right for them.

Loox also has a photo review feature which is particularly helpful for when site visitors want to see real-life results before making a purchase. It enables shoppers to upload photos of themselves using the products. This visual validation can be incredibly useful for Shopify stores, showcasing the effectiveness, results, and actual impact of skincare, makeup, and wellness products.

Additionally, Loox’s integration with Instagram allows you to add user-generated content from social media directly on your website. This not only enhances your store’s aesthetic appeal, but also creates a sense of community and connection with customers.

Key features:

Collect product reviews on auto-pilot with customised emails and review form.
Offer customers a next-purchase discount for adding a photo or video to reviews.
Beautiful widgets that match your brand including carousels, popups, and badges.
Sync reviews to and from Shop App, and to Meta Shops, Google Shopping & Search.
Drive even more sales with one-click referrals and social proof upsells.

Source: Loox https://loox.app/

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9 - BON: Loyalty Rewards & Referrals

Price: Free - $349/month

Free trial: 3-day free trial

App store rating: 4.9/5

If you ever find that shoppers visit your health and beauty store, but don’t stay, then BON is the perfect solution. It helps you to maximise customer retention and turn one-time buyers into repeat and loyal customers with the ultimate rewards and referrals program.

It allows you to motivate repeat purchases by rewarding points to both online and POS customers, and reward customers inviting friends to your Shopify store through referrals. BON’s notification email feature also means you can remind customers about their rewards - available in 250+ languages.

BON offers a fully customisable tool, so you can adjust the colour, banner, icon, text and placement of your loyalty widget, landing page, email, content, and more, to match your brand identity.

Key features:

Motivate repeat purchases by rewarding points to online & POS customers.
Fully-customised rewards with export dates, available to combine discounts.
Showcase 250+ languages simultaneously for loyalty widget and automated emails.
Advanced features with affordable prices (loyalty page, point export, VIP Tiers).
Guarantee a fast page speed by seamlessly integrating with Shopify.

Source: BON: Loyalty https://bonloyalty.com/

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10 - Klaviyo

‍Price: Free - $30/month

Free trial: Free plan available

App store rating:

Klaviyo is the engine that can power all of your marketing. Marketing automation helps you to execute routine tasks across your entire customer experience without having to spend all your time and resources having to be hands-on.

Klaviyo’s powerful automation features enable you to clearly communicate with customers throughout their journey, from welcome emails to post-purchase follow-ups and replenishment reminders. Reviews, coupons, loyalty points, in-store visits, and more can then be used to trigger, split, and personalised automations.

There’s also an opportunity to make use of the app’s advanced segmentation capabilities, allowing you to target your audience with precision based on factors like purchase history, browsing, behaviour, and demographics. This ensures your marketing efforts are highly relevant, which is particularly important in the health & beauty industry where 75% of shoppers pay more for beauty and skincare products when they get personalised messaging or experiences.

Key features:

Use data from Shopify and other apps - web activity, tags, catalogue, coupon codes.
Create segments and triggers using complete historical and real-time data.
Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop, and more.
Request, capture, and publish product reviews with timely automated email & SMS.
Get real-time revenue data per automation, campaign, segment, and channel.

Source: Klaviyo https://www.klaviyo.com/uk/

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11 - Instafeed

Price: Free - $59/month

Free trial: Free plan available

App store rating: 4.8/5

Instafeed is a powerful tool that can be used to effortlessly incorporate personalised, shoppable Instagram feeds directly into your Shopify store. With lots of specialised features, it enriches user experience and boosts engagement, so that you can effectively make the most of your Instagram content.

You can display your Instagram page’s content, such as photos, reels, and videos, in a variety of layouts including both grid and slider. Each of your posts can also be tagged with products to create a shoppable feed and direct linking to products, simplifying the purchasing process for your customers.

For example, if a model on one of your Instagram posts is wearing your store’s popular ‘red satin lipstick’, then that image can be tagged with that specific product, so that it can be easily found, viewed, and purchased by shoppers.

By integrating your instagram feeds onto your homepage and product pages, you can build trust with your site visitors and encourage them to explore your products further.

If you’d like to learn more about how to create a great Instagram feed for your Shopify store, you can read our article, 14 Organic Social Media Tips to Skyrocket Your Shopify Sales.

Key features:

Show posts (photos, reels, videos) in grid or slider layout (squares or tiles).
Manual or auto optimised layout.
Custom rows and columns for mobile.
Tag multiple products on your posts - create shoppable Instagram feeds.
Filter your posts by hashtags.

Source: InstaFeed https://apps.shopify.com/instafeed

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12 - ReferralCandy

Price: $59 - $299/month

Free trial: 14-day free trial

App store rating: 4.9/5

Shoppers are 77% more likely to buy a product if their friends or family members recommend it, so you need to find the right tool to help you convert your customers into ambassadors of your brand.

ReferralCandy helps Shopify stores to attract customers, increase sales, and grow using the power of referral, affiliate marketing, and rewards. You can create post-purchase popups and emails that invite your existing customers to send referral links to their contacts, earning rewards for doing so.

Motivated by these rewards, such as special discount codes for certain beauty products, or money off their next purchase, your customers will happily spread the word about your brand, which will bring you new conversions.

Key features:

Set up a referral or affiliate program and get the first sales within 30 minutes.
Enable post-purchase popups, emails, and pages to enrol customers in the program.
Automate customer rewards: Cash and coupons for one-off and subscription sales.
Customise your referral program with your logo, images, and brand colours.
Integrate with Klaviyo, ReCharge, Skio, Awtomic, Bold, Loop, Appstle, and more.

Source: ReferralCandy https://www.referralcandy.com/

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Are you looking to further the results of your Shopify store? You can find out more about creating a mobile app for your Shopify store here, or alternatively, feel free to get in touch with us today to learn how you can sell more on mobile.

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