Father’s Day might not get the same buzz as the winter shopping events or Shopify Black Friday Cyber Monday, but for Shopify SMEs, it’s an underrated opportunity hidden in plain sight. 

In 2024, alone, consumers spent a staggering $22.4 billion on gifts for dads, ranging all kinds of products.

And it’s not just socks and mugs anymore! With so much choice online, people are leaning into more thoughtful, experience-driven gifts - and Shopify stores are perfectly positioned to make the most of it. 

If you're a men's jewellery and accessories, clothing, or health and beauty brand, Father’s Day is the perfect chance to connect with shoppers who are on the hunt for meaningful gifts (and ready to spend!)

In this ultimate guide, we’re diving into 8 smart ways to get your store ready for Shopify Father’s Day and grow your sales during this super valuable ecommerce event.

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Note: When is Father’s Day 2025?

In the UK and US, Father’s Day takes place on Sunday 15th June.

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When should I start my Father’s Day promotions?

Many Shopify stores start their Father’s Day product range and marketing promotions typically 4-6 weeks before the holiday. You should also consider running post-Father’s Day promotions and retargeting campaigns, which we’ll talk about later in this article.

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8 Ways to Market Your Shopify Store for Father’s Day 2025 

1 - Create a great product strategy for Father’s Day success

Start your Father’s Day campaign by identifying your bestselling product categories using Shopify Analytics. Take a look at past sales trends, especially in categories like...

• Personalised gifts & packaging
• Grooming & self-care
• Tech gadgets 
• Apparel & accessories
• Hobby-related items

These are proven Father’s Day favorites that resonate with all kinds of dads - whether they like sentimental keepsakes, outdoor adventures, or super practical gifts.

Also be sure to find ways to maximise your revenue potential by implementing smart product strategies like bundling, upselling, and cross-selling. According to McKinsey research, these strategies can boost sales by 20% and profits by 30% - a pretty big win when you’re looking to grow your Shopify store this Father’s Day.

You could even curate themed Father’s Day bundles, for example, “The Ultimate Beard Kit” or “Dad’s Weekend Essentials” to increase average order value (AOV).

Mo Bros nailed this approach by spotlighting their ‘4 Step Beard Care Kit’ as the perfect Father’s Day gift box. It makes things super easy for shoppers, and at the same time, helps boost their sales through bundling and upselling products.

Add your upsell and cross-sell offers right on product pages and at checkout to suggest perfect add-ons, like freebies or must-haves that get customers closer to free delivery. It’s a great spot to catch their attention.

2 - Design and merchandise your Shopify store for the holiday

First impressions matter - especially during a busy seasonal sales push, when shoppers are bouncing between stores looking for that perfect gift.

75% of a website’s credibility comes down to design. That’s why it’s worth creating a dedicated Father’s Day landing page; it grabs your customers' attention, keeps them focused, and helps turn all that traffic into sales.

Use this space to showcase themed gift categories like “Gifts for Dad” or “Gifts Under $50”, and include clear calls to action such as “Shop Father’s Day Collection” or “Get it in Time for Father’s Day”.

Incorporate social proof to help shoppers feel confident in their choices - think testimonials or product reviews that show how much past gift-givers loved their picks. It’s a simple way to build trust and can boost conversion rates by up to 34%, giving hesitant shoppers the little nudge they need to buy.

Update your website and Shopify mobile app’s visual elements to get into the Father’s Day spirit. For example, you could add a themed homepage banner, use urgency-driven messages like “Order by June 12th for Father’s Day Delivery”, and choose graphics and colours that feel bold, masculine, or warm and sentimental - depending on the vibe you’re going for and who you’re targeting.

Take MONTBLANC as inspiration - they’ve nailed it with a clean but super effective Father’s Day banner. It highlights great gift picks for dad and uses emotive language like “Gifts He’ll Treasure Forever” to gently steer shoppers toward their curated collection. Simple, smart, and spot-on.

These small but impactful tweaks help create a smooth, on-theme experience that shows you’re the go-to Shopify store for Father’s Day gifts. It tells shoppers you’ve got their back when it comes to finding the perfect gift, and encourages action.

3 - Effective Shopify Father’s Day marketing and promotions 

Smart, well-timed marketing is what turns casual browsers into happy buyers, and Father’s Day is the perfect excuse to go all in.

Think about starting with a targeted email sequence that guides your customers straight toward purchase, something like this:

• Teaser Email (2 weeks out): “Get ready to celebrate Dad”
• Launch Email (10 days out): Showcase bestsellers or gift bundles 
• Reminder Email (3-5 days out): “Last chance to get Father’s Day gifts on time”
• Last-Minute Email (1 day out): Promote gift cards or instant delivery options

ORELIA Jewellery does a great job with their Father’s Day emails, like the one above. They keep the messaging strong and clear and pair it with eye-catching visuals that really make the email effective.

Social media is another major tool in your toolkit. Try using short-form video, like Instagram Reels or TikToks, to show your products in action, maybe with a happy dad unwrapping his gift. Countdown to Shopify Father’s Day in your Instagram Stories and get your audience involved with interactive polls to keep the excitement going.

You could also get customers involved by launching a branded hashtag campaign, encouraging them to share tributes or photos of their dads enjoying your products.

Since 84% of shoppers trust brands more when they see real user-generated content (UGC), it’s one of the best ways to build that trust, especially when shoppers are deciding where to shop for Father’s Day.

4 - Offer multiple payment & shipping options

Reducing friction at checkout is key to turning Father’s Day traffic into sales and cutting down on abandoned carts. 

One of the simplest ways to combat this is by offering multiple payment options. After all, a huge 22% of shoppers won’t complete a purchase if they don’t see their favourite payment methods.

So make sure your Shopify store supports all major credit and debit cards, Apple Pay, and Buy Now, Pay Later (BNPL) providers like Klarna.

These flexible options help reduce abandoned carts and make it way easier for customers to complete their purchases, especially for products like higher-priced gift bundles.

Along with flexible payment options, offer a variety of delivery choices to suit different shopper needs. Consider including standard and express shipping, next-day delivery for those last-minute gifters, and a gift delivery option that hides prices and adds that extra special touch to the unboxing experience.

The more delivery options you provide, the more likely customers are to convert - even if they’re shopping under pressure. It’s a good tactic not just for Father’s Day, but long-term too.

In fact, 45%-55% of shoppers are happy to pay for same-day or next-day delivery, and 68% actually look for faster options at checkout. Give customers what they want, and you’ll see the results!

And at checkout, clearly communicate order deadlines, fulfillment times, and shipping expectations. Also don’t forget to display trust signals like secure payment badges and SSL certification to build confidence. 

It’s also a great idea to let customers know exactly when they need to order to receive their gifts on time. Little details like that go a long way; they ease last-minute stress, improve confidence, and help you lock in more sales without piling extra pressure on your support team.

5 - Run targeted paid ads & traffic strategies 

Paid ads are a great way to bring high-intent shoppers straight to your Father’s Day collection - especially on Meta platforms like Facebook and Instagram, where your ideal customers are already scrolling.

Lean into emotional storytelling with your ad creatives; show real moments, like a dad unwrapping a gift from his kids, or showing how your product helps create those meaningful, memory-making moments. It’s the kind of content that really connects and sticks with people.

The real power of Meta lies in its targeting options. You can create personalised campaigns based on user behaviour, interests, and demographics. Since 71% of customers expect that personal touch, this is so important for your Father’s Day strategy.

This means you can use it to your advantage by retargeting past customers, those who abandoned their cart, or anyone who’s engaged with your Father’s Day content. These warm audiences are way more likely to convert - especially when you hit them with the right message at just the right time.

Discover how Shopify brands are winning by running Meta ads for their business. (Link)

6 - Show consideration and care for your customers

While Father’s Day is a popular celebration, it’s also a time that can bring up mixed emotions for many people. Some may be grieving the loss of a father, navigating complicated relationships, or simply not connected to the traditional version of the holiday. 

So as a brand, it’s important to approach your Shopify Father’s Day marketing with empathy and care. Recognise that not everyone is shopping for their dad - some customers may be buying for stepdads, grandfathers, uncles, mentors, or even treating themselves. 

Dove Men’s Care launched a “Care makes a difference, care makes a dad” campaign on social media, celebrating all kinds of dads, father figures, and role models. They’re encouraging followers to share the day with the people they love and support the most.

Inclusive language in your messaging and product descriptions can help ensure all shoppers feel seen and appreciated. Phrases like “For every kind of dad” are small but powerful ways to acknowledge different family dynamics. 

Also consider offering an opt-out option for Father’s Day marketing promotions, such as what Superdrug did in their email marketing campaign above. Giving customers the chance to pause holiday-specific messaging shows respect for their personal circumstances and builds trust, but one that can leave a lasting impression.

By being thoughtful and inclusive, you’re not just marketing, you’re connecting with your customers in a meaningful way. And that’s what makes your brand stand out during emotionally charged moments like Father’s Day.

7 - Get a mobile app for your Shopify store 

With 79% of Shopify store traffic coming from mobile devices, investing in a Shopify mobile app is one of the smartest moves you can make to engage customers and drive more sales for Shopify Father’s Day 2025.

Why? Because shoppers will be spending more time browsing for the perfect gift - often comparing options across multiple stories. A mobile app keeps your brand right at their fingertips, offering a distraction-free, seamless shopping experience that encourages faster decision-making. 

Unlike a standard mobile-optimised website, a Shopify mobile app delivers a faster, smoother, and more interactive experience. Customers can easily browse collections, filter gift options, and check out in just a few taps - ideal for last-minute Father’s Day shoppers.

In fact, mobile apps convert 157% higher than mobile websites, a game-changer if you’re looking to see more Shopify revenue growth and reduce drop-offs.

With features like push notifications, you can send real-time alerts about flash sales, limited-time Father’s Day deals, or curated gift collections. It’s a powerful way to drive urgency and bring customers back to your store.

With smooth navigation, personalised product recommendations, and an easy checkout process, a mobile app also helps increase average order value (AOV) and build long-term loyalty beyond the holiday.

If you’re ready to take your Father’s Day marketing to the next level, a Shopify mobile app could be the exact tool your store needs.

Want to learn more? Our mobile app plans include a fully designed, branded, and customisable iOS & Android app for your Shopify store. Get in touch with one of StoreLab’s mobile experts today to get started!

8 - Post-holiday sales: Turn Father’s Day buyers into repeat customers 

What about wrapping up your Shopify Father’s Day campaign?

Well, that’s not the end - it’s just the start of a lasting relationship. Even once the holiday rush is over, you can still keep the momentum going by nurturing your new buyers into loyal customers.

Start with a thank-you email that includes a prompt to leave a review. It helps build trust and provides you with some valuable social proof for future campaigns. Then, follow up with personalised product recommendations based on what they bought for Father’s Day; this is a smart way to introduce them to related or complementary products.

It would also be beneficial to use Shopify mobile app push notifications to keep your brand front and center, especially when you’re rolling out summer sales or limited-time deals. And don’t forget to follow up with email campaigns that highlight upcoming promotions, new arrivals, or exclusive loyalty perks.

Consistent, thoughtful follow-up helps turn one-time Father’s Day shoppers into long-term, repeat customers - and that’s where real Shopify revenue growth happens.

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Final thoughts 

By implementing these Father’s Day marketing strategies, you’ll create a thoughtful and engaging shopping experience that not only grows your Shopify sales, but also strengthens customer loyalty and retention.

With the right approach, your Shopify store can help shoppers find the perfect gift and make this Father’s Day truly meaningful.

But, Father’s Day is just one of the major shopping events throughout the year. You’ve also got Valentine’s Day, Mother’s Day, Shopify Black Friday Cyber Monday, Christmas, Boxing Day, and more. And having to keep up with marketing your business for all of these events every year can definitely feel overwhelming, especially for SMEs. 

So if you’d like some help optimising your campaigns and ensuring the most success for your brand during these seasons, then our team at StoreLab can help!

Our Shopify Growth Service is designed to grow your sales, brand awareness, and customer retention with experiences, passionate guidance from our Shopify experts. Get in touch with a friendly member of our team to learn more.