As of January 2025, Shopify is home to over 540,000 apparel stores, making fashion its biggest sector.

That’s a lot of competition, but also proof the industry is thriving! To stand out, you need smart, effective marketing.

In this guide, we’ll share 5 quick-fire marketing tips tailored for Shopify clothing stores. These strategies will help you learn how to drive traffic, connect with customers, and boost sales - all in just a few minutes.

1 - Enable shop the look bundles

Looking to boost your average order value (AOV) and improve your overall shopping experience? Try adding “Shop the Look” bundles to your Shopify clothing store.

This upselling and cross-selling strategy lets customers buy entire outfits with just a few clicks, making their shopping journey super smooth and easy.

And according to McKinsey, these approaches can increase sales by 20% and profits by 30% - that’s HUGE.

Tools like Frequently Bought Together on the Shopify App Store are perfect for suggesting complementary products right on your product pages.

For instance, if someone views a summer dress, you can recommend matching sandals, a sunhat, and a crossbody bag. To make bundles extra tempting, use high-quality images, influencer-inspired carousels, and even offer a little discount.

Brands like Mango have already nailed this with a “Get the Look” button, making it simple for shoppers to add an entire outfit to their basket in just a few clicks.

2 - Highlight your brand’s USPs

Did you know 70% of consumers are willing to spend more on something unique?

That’s why it’s so important to have your unique selling propositions (USPs) front and center on your Shopify store and across all your marketing channels.

Whether it’s sustainable manufacturing, handmade designs, inclusive sizing, or locally sourced materials, make sure your brand’s magic shines through. 

Use your Shopify homepage, product descriptions, and About Us page to really tell your story with engaging copy and authentic visuals. Highlight craftsmanship with close-up photos, behind-the-scenes videos, and trust badges like "Sustainability Made".

Patagonia is a great example of this – their commitment to sustainability is super clear and consistent across all their channels.

Reinforce your USPs through email, social media, and push notifications by sharing customer stories and behind-the-scenes content.

When you highlight what makes your brand special, you're not just selling, but you’re also building lasting connections with loyal customers.

3 - Social commerce & Instagram shopping

Instagram shopping is a must for any Shopify clothing store looking to make the most of social commerce. By tagging products in your posts and stories, you make shopping a breeze as customers can browse and buy without ever leaving the app.

The smooth checkout process really boosts impulse buys by cutting out any extra steps and reducing friction.

Post shoppable content featuring styled outfits, behind-the-scenes glimpses, or even user-generated photos.

Brands like H&M really excel at this, blending high-quality lifestyle images with shoppable features. 

Use Instagram Reels and Stories to highlight new arrivals, seasonal drops, and flash sales with product stickers and track the clicks and conversions to see what’s really driving sales.

4 - Add UGC content galleries to your Shopify clothing store

When you encourage customers to create user-generated content (UGC) by sharing photos and videos of themselves wearing your products, you create social proof and turn shoppers into brand ambassadors. What’s more, 92% of consumers trust peer recommendations more than ads.

Start with a branded hashtag and share UGC across Instagram, email marketing, and your website. Tools like Loox help integrate UGC galleries to showcase real customer photos. 

ASOS does this perfectly with their “ASOS Looks Good on You” feature, encouraging tagged posts for a shot at being featured on their site. 

You could also sweeten the deal with discounts or giveaways to get even more people involved. Plus, featuring UGC in seasonal campaigns or style guides makes everything feel more authentic and inspires shoppers.

And featuring UGC in seasonal campaigns or style guides adds authenticity and inspires shoppers.

5 - Utilise influencer collaborations

Partnering with influencers who align with your brand’s aesthetic and values is a great way to tap into their engaged audience and boost both traffic and sales. After all, 63% of shoppers are more likely to buy when a trusted influencer recommends a product.

Start by finding fashion influencers on Instagram, TikTok, and YouTube who’ll really connect with your target audience. Then, reach out with a clear proposal - whether it’s sending products for a try-on haul, sponsoring content, or even creating an ambassador program.

Allbirds did this effectively by collaborating with influencer Sophia Chang, who showed off multiple versatile outfits featuring their trainers, which is perfect for an audience looking for that casual yet chic vibe.

To really make an impact, create themed influencer campaigns around product launches, seasonal collections, or big events like Shopify Black Friday Cyber Monday. 

Encourage influencers to create fun, engaging content like styling videos, unboxing reels, and outfit-of-the-day posts that get their followers excited to shop.

Plus, Shopify simplifies tracking influencer-driven sales with unique discount codes and affiliate links.

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Bonus tip 

One of the best ways to level up your marketing and grow your Shopify store is by teaming up with a Shopify Growth Service like StoreLab. Why? Well, here’s what we bring to the table:

• Shopify Mobile App Builder. With 79% of Shopify traffic coming from mobile, having an app is a smart move to boost sales. For clothing stores, this means impulse-friendly shopping, push notifications for promos, and seamless filtering, checkout, and recommendations - all driving loyalty and higher AOV.

• Meta Ads Service. Our Meta ads plans are designed to bring more customers to your business, effortlessly. And our in-house performance marketing experts will handle everything, from strategy to setup, and ongoing improvements.

• StoreLab Accelerator Program (SAP). Get expert one-on-one coaching for your Shopify start-up. With years of eCommerce experience, we’ll help you build a solid business model for fast, effective, and sustainable growth.

Chat to one of our friendly experts today to learn more!

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Full Article: 10 Marketing Tips for Your Shopify Clothing Store