About Earth & Elements Jewellery 

Earth & Elements was born in 2018, after founder Ellie took a leap from her 10-year career in microbiology to follow her passion for spiritual growth, crystal healing, and wellness. What started out as a crystal jewellery business has since blossomed into a conscious lifestyle brand that reflects Ellie’s personal journey of self-discovery.

Rooted in sustainability, Earth and Elements is dedicated to responsibly sourcing materials and creating products that support both spiritual and environmental well-being. Every order contributes to this mission, as with every purchase, a tree is planted, blending style with a commitment to a greater purpose.

Ellie’s passion for personal growth and her deep connection to nature comes through in every piece, giving customers more than just jewellery - they're getting tools to boost confidence, energy, and positivity in their lives. Earth and Elements is a space where spiritual wellness and ethical fashion come together beautifully.

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The Challenge

While Ellie had found success on Etsy, making a significant impact on Shopify proved to be a bit more challenging. In a market saturated with jewellery and wellness brands, standing out means constantly coming up with fresh ideas and new product offerings, as well as having a smart, well-planned marketing strategy.

She'd tried running Meta ads in the past, but they didn’t quite deliver the results she was hoping for. Therefore, she began actively seeking a growth-focused agency or partner who could improve her online positioning to boost traffic and drive more sales for her Shopify store.

Ellie had expressed concerns about finding a trustworthy partner, particularly one capable of truly understanding her brand's unique values and mission. Her biggest fear was handing over the growth of her business to someone who might not fully align with her vision, especially when it comes to scaling online sales in a way that feels authentic and meaningful.

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The Solution: Strategic Paid Socials

To tackle these challenges, Ellie teamed up with StoreLab. The partnership began with a full audit of her online presence, identifying gaps in both her social media visibility and ad performance. 

The solution? Launching targeted paid social campaigns to boost brand visibility and drive sales conversions.

The team worked on creating ad campaigns that not only attracted new customers but also highlighted Earth and Elements' core values of sustainability and spiritual growth. This approach ensured that the messaging really connected with the right audience, drawing in customers who aligned with the brand’s ethos.

The goal was to bring Earth & Elements' Shopify store to a wider audience, while staying true to the spiritual wellness values that made her Etsy shop shine.

Additionally, by using data-driven insights and focusing on Instagram and Facebook - perfect platforms for short, eye-catching content - the campaigns were able to boost brand engagement and drive sales by 245% in the first 90 days.

With the help of her dedicated performance marketing specialist, Harrison, Ellie’s worries were put to rest, allowing her to concentrate on scaling her Shopify store. This partnership didn’t just boost Earth and Elements’ online presence; it also helped solidify its reputation as an ethical, conscious brand, leading to sustainable growth in both traffic and sales.

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Implementation and Strategy

Ellie opted for StoreLab's Meta plan, which provides data-driven ad strategies and campaign management to drive growth and optimise ad performance across Meta's platforms, tailored to client goals and budget.

Our first step was to take a deep dive into Earth & Elements' online presence, identifying key areas for improvement. We focused on two main challenges: the lack of traffic to Ellie's Shopify store, and the need to build trust and credibility with her online presence.

We launched targeted paid social campaigns on Instagram and Facebook - perfect platforms for showcasing Earth & Elements' stunning products. Our ads really highlighted the brand’s dedication to sustainability and spiritual growth, which we know resonates with eco-conscious and wellness-oriented shoppers.

Throughout the process, our dedicated performance marketing specialist, Harrison, worked closely with Ellie, addressing all of her concerns and making sure that our marketing efforts truly reflected her brand’s values. This collaborative partnership allowed Ellie to focus on product development and customer service, while we drove growth in her online presence and sales.

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Meta Ads Strategy

To maximise engagement, we:

1. Led an in-depth consultation to understand Earth & Elements’ marketing goals, brand identity, and audience, crafting a bespoke strategy to bring their story to life. 
2. Optimised their existing marketing assets to beautifully showcase Earth & Elements' jewellery and crystals, enhancing visual appeal and engagement.
3. Developed and wrote ad copy that brought the brand’s unique story and mission to life.
4. Implemented dynamic retargeting strategies to bring back those shoppers who had previously shown interest.

Results and Evidence of Success

Since we started working with Ellie in October 2023, we’ve seen some fantastic results. 

The ads had a really positive start, achieving over a 3x ROAS (Return on Ad Spend) and growing to over 7x ROAS within 3 months of launch.

This growth reflects how well the strategic ad optimisations, sharper audience targeting, and spot-on messaging really clicked with potential customers. 

And as for the total value of purchases, those doubled over the course of just one month. This jump indicates how effective the campaign strategies have been, with improved customer acquisition and higher-value transactions driving the growth.

Earth & Elements saw a 173.96% ROI in just three months and over £26K in sales, proving that targeted Meta ads can drive real results. With a lifetime ROAS of 3.94x, the brand earned nearly £4 for every £1 spent while staying true to its mission.

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What you can learn from Ellie’s experience - Top Tips for Shopify Stores:

• Understand your brand’s unique values: Make sure your marketing efforts align with these values to draw in customers who’ll really resonate with your brand’s ethos. 

• Trust the growth process: Give your marketing strategies the time they need to mature and grow rather than making quick judgements or constant changes. 
• Collaborate strategically: Partner with experts who understand your vision and can create strategies that are perfectly tailored to your unique needs. 

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Next Steps

If you're ready to take your Shopify store to the next level, contact StoreLab today to learn more about how we can help you build a custom Shopify mobile app, optimise your Meta ads, and offer expert creative services.

Book a call with a Shopify growth expert to discuss your unique needs and start your journey to success!