There’s so many tools out there designed to make your Shopify journey smoother, smarter, and more profitable. From apps that bring back repeat buyers to platforms that turn browsers into loyal customers, the options can feel overwhelming - but that’s a good thing. The right tools give you the insights, automation, and customer touchpoints to grow without burning out.

There’s no single “best” marketing tool for Shopify, because what works for one store might not work for another. Instead, we’ve broken things down by the key stages of the Shopify journey, so you can see which tools fit your business needs best. For example, some help you get repeat customers, others turn casual browsers into buyers, and a few make sure your checkout is smooth enough that shoppers actually finish their purchase.

Below, you’ll find the best marketing tools to boost Shopify sales (in our opinion) organized by stage:

Conversion Optimization
Customer Engagement & Retention
Traffic & Awareness
Shopify Growth
Customer Service, Messaging, & Support
Loyalty & Reviews
Referral, Affiliate, & Influencer Marketing
Checkout Optimization
Lead Generation
Customer Preferences, Feedback, & Insights
Trust Signals & Social Proof
Sales & Discount Tools

Each section dives into apps, platforms, and strategies that grow Shopify revenue, build trust, and encourage repeat purchases. These tools give you the power to work smarter, not harder, and make every visitor count. Let’s jump right in!

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Customer Engagement & Retention

Customer engagement and retention are what turn one-time buyers into loyal customers. When customers feel seen, valued, rewarded, and supported, they’re far more likely to return, spend more, and recommend your store to others. This is where the right (and surprisingly cost-effective) tools on the Shopify App Store can do the heavy lifting.

Privy - Email, SMS, & Pop Ups

Privy helps you engage customers and capture attention with pop-ups and exit-intent offers, while also handling your email and SMS marketing in one place. It’s great for growing your email and text list, sending automated cart recovery messages, and scaling on-site conversions without needing design or tech skills.

You can quickly launch newsletters to engage new customers and retain existing ones, as well as run promotions and pop-ups that actually look good and drive action. It’s built to be beginner-friendly, so you spend less time setting things up and more time selling.

AiT Loyalty Membership & Email

AiTrillion is especially powerful for customer engagement and retention because it lets you manage the entire customer journey in one place. It combines loyalty programs, email and SMS automation, memberships, referrals, and reviews under one customer profile.

This means you can reward loyal customers, send targeted messages based on behavior, and build memberships with exclusive perks. This way, you’re going way beyond just selling and creating ongoing customer relationships through rewards, journeys, and meaningful touchpoints.

Appstle Subscriptions App

Appstle focuses on keeping customers coming back through subscriptions and custom product boxes, helping you create more recurring sales, and therefore, a more predictable Shopify revenue stream.

It makes repeat purchases easy for your customers with flexible plans, build-a-box options, and an intuitive customer portal where shoppers can manage their orders themselves. With loyalty features, upsells, and churn control tools, you can increase long-term value while reducing sales cancellations.

Subscription tools like Appstle turn one-off purchases into buying habits, which is one of the strongest forms of customer retention.

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Conversion Optimization

Traffic is so important, but turning those visitors into buyers is where the real growth happens. Fortunately, there are conversion optimization tools that help you get more orders from the traffic you already have. They show you how visitors behave, highlight friction points, and let you present offers or deals that persuade them to buy.

Hotjar - Behavior Analytics & Feedback Tool

Hotjar is a product experience and insights platform that shows how visitors interact with your site. Heatmaps and session recordings reveal where users click, scroll, or hesitate, while surveys and feedback polls let you hear directly from customers. This allows you to clearly identify pain points and improve the shopping experience.

Lucky Orange - Website Analytics & CRO Tool

Lucky Orange is a fully equipped website analytics and conversion rate optimization (CRO) tool. It combines heatmaps, session recordings, conversion funnels, and form analytics to pinpoint where visitors drop off. Live chat and surveys let you engage there and then, while AI-powered insights highlight the changes that will most optimize your store for conversions.

VWO - Optimization, A/B Testing, & Personalization Platform

VWO (Visual Website Optimizer) helps you make data-driven decisions through A/B and multivariate testing. It lets you experiment with headlines, images, layouts, and calls-to-action (CTAs), while personalization features deliver tailored content to different visitor segments.

Upsell.com ReConvert Bundles

Upsell.com (ReConvert) is a Shopify app designed to increase average order value (AOV) and conversions. It allows you to create targeted upsells and cross-sells across the customer journey - from product pages to post-purchase funnels. Features include AI-powered product recommendations, “frequently bought together” bundles, cart upsells, and one-click post-purchase offers.

These tools provide you with the insights, testing, and offers to maximize the value of every visitor and turn more traffic into paying customers.

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Traffic & Awareness Tools (Paid & Organic Strategies)

Driving traffic and building awareness is essential if you want more eyes (and more buyers) on your products. Combining paid advertising with organic strategies helps you reach the people who actually want what you’re selling.

Advertising Platforms

Paid ads are one of the fastest ways to reach customers ready to purchase.

‍Google Ads target people actively searching for your products through search engines, shopping, and performance campaigns. Meta Ads (Facebook & Instagram) are great for precise targeting and retargeting, making it easier to turn casual browsers into buyers. TikTok Ads lean into trends and viral content, putting your products in front of a highly engaged, trend-driven audience.

Each paid advertising platform has its own strengths, so using them together helps you cover multiple points of the buying journey.

Content & SEO Tools

Organic traffic builds long-term, sustainable visibility for your store. Tools like SEMRush, Ahrefs, Ubersuggest, and AnswerThePublic give you the tools and resources needed to research keywords, analyze competitors, and create content that brings in high-quality, conversion-focused content.

Google Analytics (GA) and Google Search Console (GSC) provide insight into how visitors find your store, which pages perform best, and opportunities to improve your rankings. With these tools, you can create a website that attracts qualified visitors without relying solely on paid strategies.

StoreLab’s Shopify Growth Service (For the most sustainable growth)

A StoreLab, we focus on growing Shopify stores in a way that lasts. Our goal is to work with brands in fashion, jewelry, and health & beauty to increase revenue, boost AOV, build brand awareness, and uncover new opportunities to scale effectively. We look at the big picture, making sure every strategy drives real results for your store.

Meta Ads

Our Meta Ads service is designed to get your brand in front of the right people and turn traffic into sales. From strategy to setup to ongoing optimization, our performance marketing experts manage every detail. Campaigns are tailored to your business, aiming for maximum impact and a potential ROAS of 3-8x. We keep you informed with regular check-ins so you always know what’s working and where we’re focusing next.

Creative Services

Your creative shapes every customer interaction - emails, ads, your Shopify mobile app, website - and strong creative drives both trust and conversions. We cover every stage of the customer journey:

Website Design & CRO: From audits and tweaks to full Shopify or Replo builds, we design sites that look great and convert better.
Branding & Packaging: Logos, style guides, and packaging that make your brand memorable and cohesive.
Ad Creative: Visuals, video, and motion for social platforms, or clear in-house playbook tailored to your audience.
Pitch & Presentation Decks: Professional decks to tell your story to partners, investors, or for new launches.

Whether you have a clear brief or need full creative direction, our focus is the same: produce assets that reflect your brand, connect with potential customers, and deliver results.

No-Code Shopify Mobile App Builder

A custom Shopify mobile app puts your store in your customers’ pockets. Mobile apps are faster, smoother, and preferred by 85% of shoppers - and customers using apps add 4.2x more products to their baskets.

Push notifications help recover abandoned carts, promote new products, and keep your brand top of mind. We build Shopify mobile apps that feel natural to your brand and bring real, sustainable growth.

Book a call with one of our friendly Shopify growth experts today; we’d love to learn about your business and explore how StoreLab can help you reach new heights!

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Customer Service, Messaging, & Support

Think about the last time you needed customer support - you wanted it fast, clear, and helpful. The same goes for your shoppers, and excellent support can make or break a purchase, especially during big sales events like Christmas and Shopify Black Friday Cyber Monday.

Tidio - Live Chat & AI Chatbot

Tidio combines live chat, AI chatbots, and a centralized helpdesk in one platform. You can engage visitors with pre-set messages, answer questions as they come, and use AI-driven recommendation to upsell products.

See what shoppers are browsing, offer personalized discounts, and increase AOV - all from a single panel. Tidio helps keep your store responsive 24/7 without adding extra work for your team.

Gorgias - AI, Helpdesk, & Chat

Gorgias unifies conversations across email, chat, social media, voice, and SMS while automating routine queries with AI. High-impact conversations are routed to your team, and AI shopping assistants guide customers and suggested products in real time. With over 100 integrations, Gorgias helps turn support interactions into insights that can grow Shopify sales and re-engage shoppers.

QuickReply.ai - WhatsApp Marketing & Support

QuickReply.ai connects you directly with customers on WhatsApp for promotions, cart recovery campaigns, and support. Messaging at this scale keeps your store top-of-mind while offering a convenient, familiar channel for shoppers.

Freshdesk - Advanced Ticketing & Support Management

Freshdesk by Freshworks provides AI-powered ticketing that helps your team manage inquiries quickly and efficiently. Automation handles repetitive tasks, so your team can focus on meaningful interactions that improve customer satisfaction and bring repeat business.

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Loyalty & Reviews

When customers truly love your brand, they don’t just buy once - they come back, leave reviews, and recommend you to others. Loyalty programs and review tools build trust, showcase social proof, and encourage repeat customers, creating a community of consumers who trust your brand.

LoyaltyLion: Rewards & Loyalty

With LoyaltyLion, you can create a fully branded loyalty program that integrates effortlessly into your Shopify store. Reward points, discounts, and referral incentives means customers are more likely to make repeat purchases, write reviews, and engage on social media.

Plus, with a customizable loyalty page and insights into returning customer behavior, you can reduce churn and build long-lasting relationships without extra acquisition costs.

Stamped Reviews & Loyalty

Stamped is a cost-effective tool on the Shopify App Store where you can collect and showcase reviews while running a loyalty program in the same app. Gather ratings, photos, videos and Q&A to build social proof and improve SEO.

Launch loyalty campaigns with points, VIP tiers, and discounts to encourage repeat purchases. Automated review requests and email/SMS campaigns save time while increasing engagement, revenue, and retention.

Judge.me Product Reviews App

Judge.me turns shopper hesitation into confidence by offering features to collect and display unlimited reviews, ratings, photos, videos, testimonials, and Google reviews. You can showcase reviews in sleek widgets or sliders, share them on Meta and TikTok, and even import reviews from Amazon, Loox, Etsy, or Yotpo.

Incentivize reviews with coupons or referral programs to bring in more feedback and repeat sales, while your store benefits from authentic social proof.

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Referral, Affiliate & Influencer marketing

One of the fastest and best ways to grow Shopify sales is by letting other people talk about your brand for you. Influencers, affiliates, and loyal customers already have established audiences who trust their opinions.

Refersion Affiliate Marketing

Refersion is built to help Shopify brands, like yours, launch and scale affiliate programs quickly. It tracks affiliate sales using accurate first-party data, manages commissions, and automates payouts from one dashboard.

You can discover new creators and influencers with AI-powered tools or let partners apply directly through the Refersion Marketplace. Automated and flexible payment options means you can manage programs as they grow, turning influencers and referrals into a consistent sales channel.

Upfluence - Influencer Marketing & Creator Management

Upfluence helps you find and manage influencers, creators, and affiliate partners at scale. With access to many creator profiles, you can filter by audience size, location, and engagement.

Built-in outreach, campaign management, and performance tracking tools keep everything organized. The Shopify integration means you can track sales driven by influencers using links and unique coupon codes, so you can clearly measure ROI and build long-term creator partnerships.

Referral Candy & Affiliate

Referral Candy focuses on helping your existing customers bring in new ones. You can run referral and affiliate campaigns that reward shoppers for sharing your brand through custom campaigns, store credit, or cash incentives.

Campaigns are embedded directly into your Shopify store, with accurate tracking and automated rewards. It also integrates with popular email and subscription tools, so you can scale referrals alongside affiliate marketing.

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Checkout Optimization

Checkout is the final hurdle between browsing and buying, and even small obstacles can cost you a sale. Long forms, missing information, or limited payment options create doubt at the worst possible moment. Optimizing checkout keeps the process fast, clear, and confidence-building, so more shoppers complete their purchase instead of dropping off.

Platter+ Checkout Optimization

Platter+ gives you control over your checkout and post-purchase experience. You can add AI-powered upsells and cross-sells to increase order value, show exclusive offers after checkout, and use incentives like discounts, free gifts, or shipping rewards to encourage bigger orders.

Testimonials and review snippets add trust, while custom content blocks let you display key details like shipping policies, guarantees, and FAQs directly in checkout. This reduces confusion and cuts down on support requests at the same time.

Buy Now, Pay Later (BNPL) Payment Options

BNPL options remove price barriers by letting customers split payments into smaller installments. Offering Klarna, Clearpay, or similar services gives shoppers more flexibility at checkout and can increase conversion rates for higher-priced items. For many customers, the payment options available are the deciding factor as to whether they buy now or abandon their cart.

Abandoned Checkout Recovery

Email and SMS reminders bring shoppers back when they leave during checkout. Tools like Klaviyo and Omnisend send automated messages that remind customers what they left behind, often paired with urgency or incentives to complete their order. This recaptures Shopify revenue that would otherwise be lost.

StoreLab - Shopify Mobile App Builder

A dedicated mobile app creates a faster, smoother checkout experience for repeat shoppers. Customers stay logged in, payments are quicker, and push notifications can be used for abandoned cart recovery and promotions. Fewer steps and fewer distractions mean more completed checkouts.

At StoreLab, our Shopify mobile app builder comes as part of our expert Shopify growth service. Mobile apps are powerful on their own, but they really shine when paired with Meta ads, smart email flows, and high-converting creative and landing pages. Want to learn more? Click here.

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Lead Generation

Turning visitors into contacts is the first step toward repeat sales. Collecting emails and phone numbers lets you follow up with targeted messages, nurture leads, and recover potential lost revenue. Well-timed, subtle, but effective popups, banners, and sign-up forms give shoppers a reason to share their info without feeling forced.

Privy - Email, SMS, & Popups

We’ve already talked about how Privy helps with customer engagement, but it’s also really great for lead generation. Privy is an all-in-one platform for capturing leads and automating follow-ups. Popups, exit-intent forms, banners, and email capture tools help you grow your email and SMS lists quickly. You can automate cart saver texts, create email sequences, and design newsletters with a drag-and-drop editor, all without needing technical expertise.

OptiMonk: AI Popup Builder

OptiMonk uses AI to create popups that match your brand and convert. Offer discounts, free guides, or early access to capture emails and phone numbers effectively. The AI wizard generates optimized popups in minutes, while the drag-and-drop editor gives you full control when needed. A/B testing and analytics ensure your popups are driving real revenue, and personalization shows the right message to the right shopper at the right time.

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Customer Preferences, Feedback, & Insights

If you want to sell more, you need to understand what your customers are thinking. Feedback and intent data reveal why people choose certain products, abandon carts, or respond to specific offers. These insights can shape your product descriptions, pricing, segmentation, ad messaging, overall customer customer experience, and so much more.

Octane AI: Advanced Quiz Maker

Octane AI uses AI-powered quizzes to guide shoppers to the right products while collecting zero-party data along the way. Shoppers answer questions about their needs or preferences and receive personalized product recommendations.

Features like Smart Products and Smart Copy refine recommendations, while tools like image analysis allow customers to upload photos for shade matching or similar use cases. Built-in A/B testing and performance tracking uncover trends and opportunities, and integrations with platforms like Klaviyo and Postscript turn quiz answers into powerful segmentation data.

Shop Quiz: Product Recommender

Shop Quiz lets you build branded quizzes that guide shoppers from discovery to checkout. With one-click catalog syncing and AI-driven optimization, quizzes adapt over time to improve performance and product matching.

The platform captures zero-party data and leads, then sends that information directly into your CRM or email tools for smarter targeting. Clear analytics make it simple to track results and refine both product recommendations and Shopify marketing strategies.

SEA Post-Purchase Survey App

SEA Post Purchase Survey collects feedback at key moments such as thank-you pages, emails, exit intent, or even product pages. With multiple question types and NPS tracking, surveys uncover objections, satisfaction levels, and upsell opportunities.

Targeting by tags, pages visited, or purchased products keeps feedback relevant, while visual reports and charts turn responses into actionable insights. Automation through Shopify Flow and compatibility with email platforms makes feedback part of your wider marketing system.

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Trust Signals & Social Proof

When someone is close to buying, small signals can make a big difference. Trust signals reduce hesitation and increase buying confidence on landing pages, product pages, and at checkout. Shoppers look for reassurance through guarantees, visible customer activity, and proof that your brand is credible and safe to buy from.

Essential Trust Badges & Icons

Trust badges and icons highlight messages like secure checkout, money-back guarantees, fast shipping, or easy returns. With Essential Icon & Trust Badge Banners, you can display these visually using banners, product labels, and stickers.

You can customize colors, fonts, and sizes to match your brand and place them on product pages or anywhere on your site. Uploading your own icons allows you to create unique guarantee visuals that reinforce credibility at key decision points.

Greenspark: Your Climate App

Greenspark connects every customer purchase to real environmental impact - like planting trees, rescuing plastic, or offsetting carbon. With sustainability badges, certificates, dashboards, and widgets, you can show customers exactly how your brand is making a difference, building transparency and trust that resonates.

FOMO Sales Pop Up Social Proof

This app shows your store visitors that your products are in demand. Display how many people are viewing a product, who just bought it, or how many recent orders a product has had. Social proof like visitor counters, “just purchased” pop-ups, and synced product reviews instantly build trust in your products while also creating FOMO.

Gamified discount boxes, countdown timers, and low-stock alerts keep shoppers engaged and encourage them to act before items sell out. Cart recovery features, such as flashing browser tabs, comeback alerts, and abandoned cart notifications, gently nudge hesitant buyers back to complete their purchase.

Instafeed - Instagram Feed

Instafeed brings Instagram posts, Reels, and user-generated content straight onto your store. Seeing real people enjoying your products builds credibility and removes doubt. Adding a UGC gallery with Instafeed works especially well on product pages and landing pages, showing shoppers exactly how your products are loved by real customers. Shoppable feeds turn social content into easy product discovery, while hashtag filters and auto-updating galleries keep your store looking fresh and engaging.

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Sales & Discount Tools

Limited-time offers, discounts, and promotions give shoppers a reason to stop scrolling and buy now. A 48-hour flash sale, a buy-one-get-one offer, or a free gift with purchase turns hesitation into action and convinces customers to add more than one item to their cart. Used intentionally, sales & discount tools create a sense of urgency and FOMO, and make your promotions feel like events, not just ecommerce noise or worthless deals.

Essential Countdown Timer Bar

Essential Countdown Timer Bar adds visual urgency to your store with timers on banners, product pages, or carts. Set top or bottom announcement bars, product countdowns, or cart timers to drive immediate action. Customizable text, colors, and placements let you match your brand, while flexible schedules - daily, evergreen, or promotion-specific - ensure your timers show up exactly when you need them. Perfect for Shopify Black Friday Cyber Monday, flash sales, pre-orders, or any limited-time promotion.

Kite Discount, Free Gift, BOGO

Kite makes creating automatic discounts, free gifts, BOGOs, tiered pricing, and progress bars simple. Motivate shoppers with cart subtotal goals or quantity-based rewards, and combine multiple discounts for maximum effect. Flexible filters let you target specific products, collections, or customer groups. Whether it’s free shipping, buy 2 get 1 free, or tiered discounts, Kite helps boost both conversions and AOV.

Rockit Discounts & Sales App

Rockit manages sales campaigns with ease. Schedule discounts, auto-update prices, and show sale badges or countdowns to create urgency. You can run product-specific, collection-wide, or sitewide discounts, and display original vs. sale prices to highlight value. Bulk price editing and flexible sale scheduling means you can plan promotions in advance, keeping your store ready for high-traffic sales events.

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Looking for more ways to grow your Shopify store?

If you’d like to grow your Shopify store to the next level, get in touch with our friendly team at StoreLab.

After partnering up with our Shopify Growth Service to build a mobile app for her Shopify store and run targeted Meta ads, Myfanwy Holiday, Operations Director at Dominie Luxury, achieved some amazing results…

💸174% increase in online sales

🛒 417% increase in add-to-cart rate

📈145% increase in sessions