Shopify Black Friday Cyber Monday (BFCM) might be your biggest sales event of the year, but what happens after the frenzy dies down?

If you’re only focused on the big weekend, you could be leaving serious revenue on the table.

The good news is that your post-BFCM strategy can be just as impactful - if not more in the long run - than the weekend itself.

With an influx of new customers, this is your chance to turn first-time buyers into lifelong fans and keep the momentum going through the holiday season and into the new year.

Here are three tried-and-true ways to maximise your post-Black Friday sales and build stronger customer relationships.

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1. Introduce Yourself to New Customers

You’ve worked hard to attract a wave of new customers during BFCM - now it’s time to make them feel like part of your community.

A warm, engaging welcome is the first step in building trust and loyalty.

Here’s how to do it:

• Send a welcome email: Introduce your brand to new customers by sharing your story. What inspired your business? What makes your products unique? Add a behind-the-scenes touch to make it more personal and relatable.
• Highlight your top products: Show off your bestsellers and include a few glowing customer reviews to build trust. It’s okay to brag a little and if your new customers had a good experience with their original purchase, they’ll appreciate the new recommendations.
• Build connections: Invite them to follow you on social media, join your email list, or subscribe to your blog. The more places they can connect with you, the more likely you are to stay top of mind. The goal is to take an omnichannel approach, keeping them engages as possible across as many areas as possible.

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2. Start Collecting Reviews

Customer reviews can be gold for growing a small Shopify business.

It’s great giving yourself kudos, but customers care more about what other customers have to say. They want to hear about real-life experiences.

Reviews build trust and credibility, and encourage new customers to buy.

And right after BFCM is the perfect time to collect them as you (hopefully) just had an influx of new purchases from customers who got a great discount and will be more than happy to share their positive experience with everyone else.

Here’s how to make it happen:

• Send a follow-up email: Ask your recent buyers to share their thoughts about their purchase. Make it short, friendly, and easy to complete.
• Offer an incentive: Sweeten the deal with a small thank-you gift, like 10% off their next order. It’s a win-win: they get a perk, and you get valuable feedback and repeat business.
• Automate the process: Set up a system to send a thank-you message once they leave a review, letting them know their time and feedback are appreciated.
• Keep it simple: The easier the review process, the more reviews you’ll collect. You want to minimise the number of clicks needed by the customer from being asked to review to submitting.

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3. Spread the Holiday Cheer

The BFCM sales may be over, but the holiday season is still in full swing.

Carry the Shopify black friday cyber monday momentum through by positioning your products as perfect gifts for family and friends.

Here’s how to make more sales on Shopify through the holiday season:

• Feature your best gifting products: Think about your top sellers, bundles, or seasonal favorites that would make great presents. Include them in emails, on your website, and on organic social to get them in front of interested buyers.
• Leverage multiple channels: Use email campaigns, SMS reminders, and push notifications from your Shopify mobile app to showcase these gift-worthy items. The more touchpoints, the better.
• Create urgency: Phrases like “Limited Stock,” “Order Now for Christmas Delivery,” or “Almost Gone” create a sense of scarcity and prompt faster decision-making.
• Encourage up-selling and cross-selling: Get your customers to buy multiple products or higher-priced items to build their basket. Suggest products that go well with others at check-out or upgrading to a larger item for more value.

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How to Maximise Your Shopify Sales from BFCM Shoppers

Shopify Black Friday is important, but so is the week after.

By welcoming new customers warmly, encouraging reviews, and leveraging holiday excitement, you’ll be well on your way to turning one-time shoppers into repeat buyers.

Here’s a quick recap:

1. Say Hello: Send a personal welcome email, share your story, and connect with new customers on multiple platforms.
2. Collect Reviews: Follow up for feedback, incentivise reviews, and automate thank-you messages.
3. Spread Cheer: Promote your top gifting products with urgency and targeted campaigns.

The hard work doesn’t end after Black Friday—it’s just the beginning of your opportunity to build deeper relationships with your customers and maximise your holiday sales.

If you want to maximise your sales year-round and grow your Shopify business, book a call with one of our friendly Shopify growth experts.

With all our customers, we care about creating sustainable Shopify growth.

Just take a look at Carol from RockThoseCurves.

She’s been with us for over 3 years now, and we’ve helped her turn her side hustle that was originally just selling to Facebook users - into a full-time six-figure business with a booming Shopify store.

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If you want to grow your Shopify store like Carol, get in touch today.