Standout Results

• 111x return on investment (ROI)
• Over $15,000 of in-app sales in the first week of their Shopify mobile app going live
• Mike's Dive Store saw a 2x increase in average order value
• A mobile app conversion rate of 6.64%
• Push notification click-through rate of 12%

‍

About Mike’s Dive Store

Mike’s Dive Store was founded over 30 years ago by super-salesmen, Mike Caulder: a colossus of the UK diving industry.

As a diver himself, he believed in recommending the best products, not the most expensive, and if his customers were satisfied, then they’d return. Eventually, he was so successful that other dive shop owners started to protest that he was distorting the market.

Now, their customer service and historic honesty have established them as the largest supplier of dive equipment in the UK, whilst their pride for creating the best products have made them the most sustainable.

‍

The Challenge

Despite their well-earned consumer loyalty and a wide-spread reputation, they realised that their marketing efforts were getting lost in the noise of texts and emails from every other business.

Their current digital marketing strategy wasn’t reaching its full potential, or most importantly, their customers, leaving them with reduced retention, missed sales, and a leaky funnel.

They needed a way to stand out.

‍

The Solution

Mike’s Dive Store saw mobile push notifications as the vehicle to drive consumer engagement whilst cutting through the mass-messages bombarding their customers. Push notifications convert 9x better than SMS marketing and 15x better than email marketing, so the idea was well-founded.

Working closely with their StoreLab Account Manager, they designed a brand-new Shopify mobile app and a bespoke series of push notifications that change in reaction to key sales dates, such as Black Friday. It meant they stayed connected, relevant, and up-to-date with their customers.

‍

The Results

• 111x return on investment
• Over $15,000 of in-app sales in the first week of their mobile app going live
• A mobile app conversion rate of 6.64%
• Push notification click-through rate of 12%
• An average order value of over £480 - over 2x more than their website

These industry beating figures are a direct result of improving their mobile commerce and enabling strategic push notifications, sending their message and products straight to their customers' fingertips.

‍

Hear from Steve, Owner of Mike's Dive Store

"In the first week of our app being launched we had enough sales to cover the cost of the managed package for a year. The account management team is fantastic, we thoroughly recommend StoreLab to anyone"

- Steve, Owner of Mike's Dive Store

‍

Get In Touch

Want to skyrocket your Shopify sales like Mike's Dive Store?

At StoreLab, our Shopify Growth Service helps stores like yours unlock their full potential through powerful tools:

• Shopify Mobile App Builder - Having a dedicated mobile app ensures a smooth shopping experience, with 60% of consumers preferring them to mobile sites. Features like push notifications, in-app recommendations, and seamless checkout help boost customer loyalty and increase AOV.
• Meta Ads Service - Our expert team handles everything you need for successful Meta ads, from strategy to setup and ongoing optimisation, ensuring your brand reaches the right audience and drives high-quality traffic.

Using our proprietary CAR framework, we combine performance marketing data with high-converting Shopify design from our specialists to build a sustainable growth engine for your brand. StoreLab also offers a full suite of other Shopify growth services, including paid ads, CRO, website and landing page design, email marketing, UGC production, AI creative, branding, creative direction, and retention strategies - everything your store needs.

If you’re ready to scale to the next level, now’s the time to test new strategies and get expert support. Chat with one of our friendly experts today - your future self (and your bottom line) will thank you.