The key stats

111x return on investment
Over $15,000 of in-app sales in the first week of their mobile app going live
2x average order value

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About Mike’s Dive Store

Mike’s Dive Store was founded over 30 years ago by super-salesmen, Mike Caulder: a colossus of the U.K. diving industry.

As a diver himself, he believed in recommending the best products, not the most expensive, and if his customers were satisfied, then they’d return. Eventually, he was so successful that other dive shop owners started to protest that he was distorting the market.

Now, their customer service and historic honesty have established them as the largest supplier of dive equipment in the U.K, whilst their pride for creating the best products have made them the most sustainable.

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The problem

Despite their well-earned consumer loyalty and a wide-spread reputation, they were getting lost in the noise of texts and emails from every other business.

Their current digital marketing wasn’t reaching its full potential, or most importantly, their customers, leaving them reduced retention, missed sales, and a leaky funnel.

They needed a way to stand out.

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The solution

Mike’s Dive Store saw mobile push notifications as the vehicle to drive consumer engagement whilst cutting through the mass-messages bombarding their customers. Push notifications convert 9x better than SMS marketing and 15x better than email marketing, so the idea was well-founded.

Working closely with their StoreLab Account Manager, they designed a brand-new Shopify mobile app and a bespoke series of push notifications that change in reaction to key sales dates, such as Black Friday. It meant they stayed connected, relevant, and up-to-date with their customers.

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The results

111x return on investment
Over $15,000 of in-app sales in the first week of their mobile app going live
An app conversion rate of 6.64%
A click-through rate of 12%
An average order value of over £480 - over 2x more than their website

These industry beating figures are a direct result of improving their mobile commerce and enabling strategic push notifications, sending their message and products straight to their customers' fingertips.

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The review

"In the first week of our app being launched we had enough sales to cover the cost of the managed package for a year. The account management team is fantastic, we thoroughly recommend StoreLab to anyone"

- Steve, Owner of Mike's Dive Store

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Get in touch

Want to skyrocket your sales like Mike's Dive Store.

At StoreLab, our Shopify Growth Service helps stores like yours unlock their full potential through powerful tools:

Shopify Mobile App Builder - Having a dedicated mobile app ensures a smooth shopping experience, with 60% of consumers preferring them to mobile sites. Features like push notifications, in-app recommendations, and seamless checkout help boost customer loyalty and increase AOV.
Meta Ads Service - Our expert team handles everything you need for successful Meta ads, from strategy to setup and ongoing optimisation, ensuring your brand reaches the right audience and drives high-quality traffic.

If you’re ready to scale to the next level, now’s the time to test new strategies and get expert support. Chat with one of our friendly experts today - your future self (and your bottom line) will thank you.

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Can you build my Shopify mobile app for me?

Of course! Our Account Managers at StoreLab will design, launch, and manage your mobile app for you, giving you more time while we drive more sales.

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What results can I get with a Shopify mobile app?

Shopify mobile app builders are one of the best ways to increase sales for your store. Not only do they drive better retention and make it easier to message your customers, but they also can help reduce abandoned carts through automatic push notifications.

Discover why having a Shopify mobile app will boost sales.